Ad Agencies

Could you use public relations assistance—for your agency, your clients or both—from a result-orientated PR professional with agency, journalism and corporate communications experience?

Whether your need is for strategic PR planning, generating news media coverage, media training for a client, managing a crisis situation or enhancing an organization’s social media presence, I can quickly integrate into your team as your PR specialist.

I have a strong writing background and have crafted copy for everything from media materials, brochures and website content to case studies, proposals and books.

Here’s a quick overview of my background:

•       Prior to starting my own firm, ABC&D Communications, in 2002, I held senior management positions with advertising/PR agencies in Chicago and Nashville, and served as director of communications for two international non-profit organizations. I also was a correspondent for one of the largest newspapers in Illinois and an editorial consultant for a health care magazine.

•       Throughout my career, I’ve worked with hundreds of news media representatives from local to international levels, and have provided support to brands such as Coca-Cola Bottling Co., LifeWay Christian Resources and Saturn Corporation, as well as to local affiliates of Coldwell Banker, John Hancock and UBuildIt.

•       Industries in which I’ve represented clients include construction, education, energy, financial services, health care, hospitality, information systems, insurance, manufacturing, not-for-profit, private equity, publishing, real estate, sports and technology.

 •       I’ve been part of numerous marketing teams and have a good deal of experience integrating PR into overall branding strategy, helping companies achieve their business objectives through focused communication and savvy public relations.

If you’d like to discuss possibilities for your agency, please call me at 615.566.0776 or e-mail me at don@abcdcommunications.com.

 

Agency Testimonials

“I’ve known and worked with Don for over a decade. He has worked in a number of the leading ad agencies as well as PR firms. He is one of the few professionals who is equally comfortable in either industry and more importantly can seamlessly integrate both practices.  It never fails, whenever I recommend someone to talk with Don about their marketing or public relations needs, they are impressed with his knowledge, communication skills and personal integrity. Whatever communication challenges your company faces, it is worth a conversation with Don.”

•       Michael Gass, President, Michael Gass Consulting, Birmingham, AL

“I would highly recommend Don. He is a man of strong ethical character with his client’s best interest leading all that he does. He is a gifted writer with a long history of taking his clients to new heights. You can’t go wrong by hiring Don for your next project.”

•       Stephen Foster, Owner, Rimshot Web Design, Spring Hill, TN

 “I’ve worked with Don while he and I both were at Dye Van Mol & Lawrence (Ad/PR agency) and, since, as we both have our own companies today. I’ve found him to be an exceptionally innovative and knowledgeable public relations practitioner. With a broad background of expertise, I’ve found his work to be thorough, his writing strong and his strategies on target for clients. In fact, I’ve pulled him in to work on several of my current clients… that’s how much I trust him!”

•       Frank Limpus, Principal, Limpus Communications, Franklin, TN